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Press Release:

A new firmware version is now announced for Panasonic’s premium manual compact camera, DMC-LX3. Firmware version 2.0 supports several new functions and improves various performance factors to elevate shooting convenience and fun. The firmware also rectifies several minor issues to enhance operation.

The adoption of new algorithms makes it possible to speed up the AF time by approx.20% to 0.50 sec at wide-end. In addition, a 1:1 aspect ratio recording mode is added as a shooting option in addition to the conventional 4:3, 3:2 and 16:9. A white balance bracket shot is also now available. The new scene mode High Dynamic is newly incorporated in the scene mode, which helps to capture a scene with moderate exposure even though the scene contains both bright and dark areas together. You can select either of 3 options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic. The white balance adjustment performance is greatly improved especially under fluorescent lights, daytime sunlight and low light.

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Press Release:

OBERKOCHEN/Germany, 28.09.2009.
Dusk is falling in Manhattan, and a swarm of commuters on their way home is hurriedly crossing the street toward Grand Central Station. Behind them, the skyscrapers reflect the golden light of the setting sun. To capture this unique atmosphere, photographers need a fast wide-angle lens.

Carl Zeiss is proud to present the Distagon T* 2,8/21 ZE, an ultra-wide-angle lens with EF bayonet designed specifically for such tricky shooting moments. It fits all analogue and digital EOS camera models. It is ideal for archi- tectural and landscape photography. Following the recent release of the Distagon T* 3,5/18 ZE, the new Distagon T* 2,8/21 ZE is now the second Carl Zeiss wide-angle lens with EF bayonet on the market.

Photographers taking wide-angle shots often encounter image errors at the transition between bright and dark light as a result of lenses breaking the various wavelengths differently. The Distagon T* 2,8/21 ZE’s ability to flawlessly correct color errors prevents color fringing and unwanted lack of focus that can result from chromatic aberrations. Thanks to these capabilities, the Distagon T* 2,8/21 ZE is ideal for contrast-rich scenes and intense lighting angles. The lens’s floating elements design also guarantees high imaging performance, from close-ups to infinity. Thanks to the Carl Zeiss T* anti-reflex coating and meticulously-crafted lenses, the Distagon T* 2,8/21 ZE is not affected by reflections or stray light. Capturing scenes with tough lighting conditions, such as the summer dusk in downtown Manhattan, works every time—even with wide aperture settings.

The Distagon T* 2,8/21 ZE will be available in autumn this year for a suggested retail price of EUR 1.549 (including German VAT of 19%).

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Press Release:

There are times when you might want to mount the camera and underwater housing on a tripod, a camera crane or similar fixture.

For these occasions we have developed our ewa-marine Tripod-Connector system.

The Tripod-Connector is permanently fixed to the housing of your choice in the factory. It comes with an external screw thread to connect the housing to the tripod and features an internal connector plate, similar to that found on tripods, that you will have to fit onto the camera before “clicking” it into the shoe in the housing. Both sides feature a standard 1/4″-20tpi (threads per inch) screw thread as fond on all regular cameras.

If you need a Tripod-Connector please send us a inquiry on our contact form and state the make and model camera you intend to use.

Please note, that the Tripod-Connector might make the housing less generec and limit the range of cameras that you can use inside the housing.

Press Release:

Includes Photoshop Elements 8 and Premiere Elements 8 to Help Educators Enhance Teaching and Learning of Digital Literacy Skills

SAN JOSE, Calif. — Sept. 28, 2009 —Adobe Systems Incorporated (Nasdaq:ADBE) today announced the new Digital School Collection for K-12 students and educators. The bundle includes the new Adobe Photoshop Elements 8 and Adobe Premiere Elements 8 for Windows which offer new photo, video and podcasting capabilities that enable students to creatively express ideas through classroom projects. Along with other tools in the collection – Adobe Contribute CS4, Adobe Acrobat 9 Pro and Adobe Soundbooth CS4 – educators can inspire students to develop the problem solving, critical thinking, digital literacy and collaboration skills needed to succeed beyond the classroom and in the future workforce. Additionally, for the first time, Adobe takes advantage of new technologies used in 21st century classrooms by offering netbook compatibility support for Photoshop Elements 8 (Windows) and Adobe Photoshop Elements for the Mac platform.

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Press Release:

New version brings improved color correction, additional image framing content and the new Make It Cool! module that gives digital photos a professional look.

onOne Software, Inc., a leading developer of time-saving solutions for professional and advanced amateur photographers, today announced a new version of Photo Essentials 3 for Adobe Photoshop Elements. onOne Photo Essentials 3 is a collection of five tools that painlessly correct color, remove unwanted backgrounds, add photographic effects and enlarge photos. These easy-to-use tools help photography enthusiasts get the job done quickly and easily in Adobe Photoshop Elements.

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Press Release:

With the release of the new H4D-60, the first H4D camera and most recent addition to the Hasselblad H System, Hasselblad marks the beginning of a new chapter in the history of medium format DSLRs. The H4D-60 will feature True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals.

As part of the celebration honoring the first manned lunar landing and the first lunar photography, camera manufacturer Hasselblad is announcing another first, the launch of the H4D camera series. The first model in the new series is the H4D-60, featuring a 60 Megapixel medium format sensor. (more…)

Press Release:

A new firmware is released for the LUMIX G interchangeable lens LUMIX G VARIO 45-200mm / F4.0-5.6 / MEGA O.I.S. (H-FS045200). Users will be able to download the latest firmware ver.1.1. The firmware includes improvement of auto focus performance in AFC mode for taking photos. It also enhances performance of auto focusing and stability of O.I.S. (Optical Image Stabilizer) while reducing noise of aperture control for taking movies (Except for FHD mode of AVCHD in DMC-GH1).

The new firmware will be available worldwide at GMT: 6:00 17th of September, 2009 at http://panasonic.jp/support/global/cs/dsc/.

Press Release:

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX K-x, a new lens-interchangeable digital SLR camera. This new model combines solid photographic performance with a wide array of advanced features, including Live View function and high-quality movie recording, extending high-quality digital SLR photography to all users. Its compact, lightweight body also enhances portability and maneuverability, making it ideal for many different photographic occasions.

The K-x design is based on the PENTAX K-m, an entry-class digital SLR camera launched in October 2008 that early on gained popularity for its compact, lightweight body and simple, user-friendly operations. With the addition of a newly designed CMOS image sensor and an upgraded high-performance imaging engine, the K-x offers outstanding photographic performance at nearly the same level as upper-class models. This includes high-resolution, fine-detailed images delivered by approximately 12.4 effective megapixels, super-high-sensitivity photography and high-speed continuous shooting. The K-x also features an array of advanced functions, including Live View shooting and movie recording. It also provides a pair of handy functions designed to produce highly personalized images with great ease: an upgraded digital filter function to accommodate more sophisticated image processing, and a new cross process mode to produce unexpected, eye-catching finishing touches with unique, intriguing colors. The K-x is not only the perfect camera for first-time digital SLR camera users, but also serves as the ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX will also launch the smc PENTAX-DA L 55-300mmF4-5.8ED super-telephoto zoom lens as part of the K-x Twin Lens Kit package. This zoom lens was designed to be lightweight without compromising the exceptional optical performance common to all PENTAX lenses, making super-telephoto photography easier and smoother for K-x users.

More info

Press Release:

World’s Fastest High-Capacity Memory Card Features SanDisk Power Core Controller That Optimizes Card Endurance and Boosts Read/Write Speed to up to 90MB/s

Milpitas, Calif., Sept. 14, 2009 - SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced a new line of SanDisk Extreme Pro CompactFlash memory cards, setting a new standard for fast, reliable, high-capacity memory cards designed for professional photographers. SanDisk Extreme Pro CompactFlash cards feature a new SanDisk Power Core Controller, an advanced memory controller that enables lightning-fast read and write speeds of up to 90MB/s1, doubling the performance from previous SanDisk high-end camera memory cards. The cards are shipping worldwide now with capacities ranging from 16 gigabytes (GB)2 to 64GB.

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Press Release:

(Sebastopol, CA, September 15, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, unveils its newest products in the award-winning Classified AW series of DSLR bags designed for hardworking photojournalists and photo enthusiasts.

The Classified Sling AW builds on the series’ stylish, distinctive design and workmanlike features. A lean and modern shape, leather touchpoints and custom zipper pulls create a look that helps conceal the contents. Adjustable, padded dividers with sueded tips, memory card pockets on the inside lid, and a top zippered organization pocket deliver practical and flexible features the pro and enthusiast will appreciate.

“Like the rest of our collection, the Classified Sling AW is a true street-to-field bag,” said Tim Grimmer, Lowepro product manager. “We designed it to easily work in a crowd or on public transportation—in any situation, it’s fast to access and ideal to travel with. It blends right in and doesn’t scream the fact that it’s a protective camera bag,” he added.

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