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Press Release:

(Sebastopol, CA, September 15, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, unveils its newest products in the award-winning Classified AW series of DSLR bags designed for hardworking photojournalists and photo enthusiasts.

The Classified Sling AW builds on the series’ stylish, distinctive design and workmanlike features. A lean and modern shape, leather touchpoints and custom zipper pulls create a look that helps conceal the contents. Adjustable, padded dividers with sueded tips, memory card pockets on the inside lid, and a top zippered organization pocket deliver practical and flexible features the pro and enthusiast will appreciate.

“Like the rest of our collection, the Classified Sling AW is a true street-to-field bag,” said Tim Grimmer, Lowepro product manager. “We designed it to easily work in a crowd or on public transportation—in any situation, it’s fast to access and ideal to travel with. It blends right in and doesn’t scream the fact that it’s a protective camera bag,” he added.

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Press Release:

It looks like a modern daypack. It offers equal space for your camera, accessories and plenty of personal stuff. It’s streamlined with lightweight, yet durable performance fabrics. And like its name, it’s incredibly versatile. That’s why we think you’ll love our new Versapack 200 AW backpack. Its inventive design offers several ways to pack and quickly access your gear.

Dual compartments keep personal items close at hand. Pack your lunch, light jacket, cell phone, keys, wallet and more in the fast-access upper compartment. Arrange your DSLR and an extra lens (up to 4) multiple ways in the flexible lower compartment. It’s separated from the upper compartment by a fully removable, horizontal divider that features two built-in memory card pockets. With this design, you can easily arrange your camera gear—and increase or decrease equipment space—to suit your shooting needs.
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Press Release:

Manfrotto has introduced a new range of carrying solutions for its video tripods and heads: the Mbags and Mstraps.

The video bags range comprises the new redesigned M-bags, available in 6 models with different lengths.

The main features of the bags are:

- a new padding with a thermoformed Manfrotto logo

- a rubberized loop which makes it easier to open and close the opening

- new attention to the details, which make this range of bags iconic and user friendly.

The 2 straps that are part of this range, Mstrap-1 and Mstrap-2, feature the same design and details of the bags, in order to create a great family feeling.

The innovation of these Manfrotto carrying solutions is all in the details: high-tech material, improved ergonomics, making these products worthy partners of Manfrotto’s proven professional tripods and heads.

Press Release:

For the reporter or anyone else who is always on the move, Kata presents the Photo Reporter series of bags (PR-420, PR-440 and PR-460). You can always be ready to grab your camera and go at a moment’s notice to get that split-second shot.

The Kata PR bags find the perfect balance between gear protection and light-weight design. Each bag can be adapted to each person’s individual needs by allowing internal compartment to be customized with the modular dividers, while an internal insert can be removed or inserted to define the rigidity of the bag. Leave the insert in for a more protective bag or take it out to make the bag more compact in tight situations. The series also features Kata’s signature Yelloop interior, a scratch and static resistant interior which makes it easy to find accessories in low light conditions.

Top access via a watertight zipper in the top of the bag allows you to easily reach your equipment without having to open the entire bag. The quick release buckle gives you easy access to all your gear within the bag, and the Velcro closure will keep the top of the bag closed if you want to leave the buckle open, yet still have quick access to all your gear. The Kata PR bags offer exceptional gear protection so you never have to miss a shot wherever you go.

Press Release:

Lowepro takes inspiration from a rock climber’s chalk bag to create a unique clip-on pouch for compact cameras, camcorders and GPS devices. The result is Hipshot and the fun is in the bag.

(Sebastopol, CA, May 15, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of Hipshot, a series of clip-on pouches designed to offer convenient, lightweight protection for today’s favorite styles of personal electronics.

“This pouch has a very user-friendly design with its drawstring closure and handy carabiner to clip on anything,” said Tracy Daly, Lowepro product manager. “We created Hipshot to serve a variety of lifestyles. You can use it in an urban or outdoor setting to transport popular personal electronics—everything from an ultra-compact point-and-shoot camera to a mini camcorder to a GPS unit,” she added.

The Hipshot is made of 2mm neoprene to provide cushioned protection. The practical drawstring and toggle design provides fast access and closes securely. The attached carabiner slips to a belt loop, strap or D-ring, making it easy to carry the pouch multiple ways.

Designed to offer fun, fast and lightweight protection for a multitude of today’s popular personal electronics, the Hipshot is available in three sizes and three colors: Black, Royal Blue/Black, Cherry/Black. (more…)

Press Release:

Designed to protect the most popular models of pro compact point-and-shoot cameras, the Classified 100 AW Kit offers consumers a stylish, practical and completely modular solution.

(Sebastopol, CA, May 15, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of the Classified 100 AW Kit, a trio of modular bags designed for the enthusiast who travels by day or night—or around the world—with his or her pro compact point-and-shoot camera, accessories and essentials.

Lean, modern and multi-faceted, the appealing profiles and well-padded interiors serve up the perfect combination of modern design and thoughtful protection. The kit includes a shoulder bag, camera pouch and lens/accessory pouch that connect in a variety of ways via Lowepro’s inventive SlipLock Linkâ„¢ attachment system. The Classified 100 AW Kit quickly adjusts to suit any number of shooting, sightseeing or traveling situations.
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Press Release:

(Sebastopol, CA, May 5, 2009) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announced it has received the Best Photo Bag of 2009 Award from the Technical Image Press Association (TIPA).

TIPA is the largest organization of independent European photography and imaging magazines made up of 25 editors from 10 countries. Its annual judging of imaging products is based on innovation, the use of leading-edge technology, design, ergonomics, ease-of-use, and price/performance ratio. Lowepro’s Classified AW series was the top-rated bag in a crowded field of competitors.

“We designed the Classified AW series with a full set of workmanlike features, plus a modern, off-hours appeal,” said Tim Grimmer, Lowepro product manager. “Classified AW is an inventive solution for the photojournalist who wants style and substance in his or her camera bag. We are honored to have this series recognized by Europe’s most seasoned and influential imaging editors,” he added.

The Classified AW series launched in September, 2008 and comes in four sizes (140 AW, 160 AW, 200 AW, 250 AW) and two colors (Sepia and Black). The largest model includes a padded pocket to store and protect a notebook.

Press Release:

Lowepro, a product design company that invents protective gear for photography equipment and portable electronics, announces the launch of its new camera roller, the Pro Roller x-Series.

Designed with airport-compatibility and extra security in mind, the Pro Roller x-Series offers breakthrough solutions for the photographer who travels with extensive and valuable gear.

Lowepro’s design team created the Lock & Go Systemâ„¢ of security that features a 3-digit combination lock and one retractable cable to keep all zippered compartments safe and sound. The Travel Sentryâ„¢ lock is recognized and accepted by TSA, assuring protection of gear around the globe.

Another unique innovation is Lowepro’s Reserve Pack feature. A camera backpack is built right into the hard case and serves as a dual carrying option. To downsize in a last-minute scenario, simply unzip the case and put on the Reserve Pack to board a small aircraft. A zippered front panel closes and secures the hard case for check-in or storage while the Reserve Pack is in use.

“Our team had a lot of fun building a bag that offers an equal blend of high-performing features and artful details a pro photographer will appreciate,” said Tim Grimmer, Product Manager, Lowepro. “A perfect example of Lowepro inventiveness is our retractable TelePodâ„¢ Handle which can serve as a tripod-like shooting or lighting platform in a pinch. The molded design also resembles a camera grip,” he added.
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Press Release:

Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of its newest toploading camera bag series. Toploader Pro AW is built for the pro who requires fast access, agility and flexibility while on assignment.

The contoured, asymmetrical shape of Toploader Pro AW follows the lines of a pro DSLR camera for a snug, protective fit. Complementing this lean profile is the side opening with easy-grip access; the camera sits sideways making it easy to grab, shoot and put back. Lowepro’s quick-release buckle allows the photographer to close the bag without zipping it, enabling fast access plus security while on the move.

Lowepro’s design team consulted with pro photographers who work in fast-action environments as they created Toploader Pro AW. The result is a nimble, easy-to wear solution that performs in all types of scenarios—from downhill skiing to hanging from a helicopter to covering a bicycle race. The bag can be worn three ways to accommodate several shooting styles: holster-style over the shoulder with the 3-point harness system, with a belt system such as Lowepro’s Street & Fieldâ„¢, or with Lowepro’s Topload Chest Harness (both sold separately).
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Hardworking Bags For Hardworking Photojournalists

PHOTOKINA 2008, KÖLN, Deutschland - - Lowepro, creator of innovative carrying solutions for the imaging world, announces the launch of Classified AW, a new breed of camera bags specifically designed for hardworking photojournalists. This series of distinctive bags represents Lowepro’s continuous commitment to the professional photographer and was created with the unique requirements of the photojournalist in mind—inside and out. Classified AW shoulder bags conceal photographers’ gear (and their mission) with a discreet and slim profile, contoured to be comfortable, move easily with the body and help navigate a busy street in Prague or a crowded subway in New York.
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