Press Release:

Tamron Co., Ltd. (Headquarters: Saitama City; President: Morio Ono) today announced the development and launch of three new high-resolution lenses that are compatible with high performance surveillance cameras to meet the growing demand in the security industry.

High Zoom Ratio Built-in Vari-Focal IR Lens Compatible with 1/3″-format CCDs

2.8-10.5mm F/1.2 (Model DF005) (more…)

Press Release:

Olympus Imaging Corp. (President: Masaharu Okubo) today announced the launch of the ZUIKO DIGITAL 14-54mm f2.8-3.5 II. The lens complies with the Four Thirds System standard, and is scheduled to go on sale in Japan on December 20, 2008. (more…)

Press Release:

Specifically aimed at those high-end 35mm DSLR users who are increasingly looking to buy in to the superior quality offered by a Hasselblad H3DII DSLR - now available at a far more attractive price point - Hasselblad today launches its HCD 4-5.6/35-90mm Aspherical zoom lens. Complementing Hasselblad’s existing HC 3.5-4.5/50-110mm zoom lens, the new HCD 35-90mm lens offers a wider angle of view to provide new Hasselblad users with a range corresponding to a 25-70mm zoom on a 35mm DSLR. (more…)

Press Release:

Following the overwhelmingly positive response from the professional photographic market, Hasselblad has extended the tilt and shift capabilities of its lenses by developing its ingenious HTS 1.5 tilt and shift adapter, originally designed for its HCD28mm, HC35mm, HC50mm and HC80mm lenses, to work with both its HC 2.2/100mm lens and its set of 13mm, 26mm and 52mm HE extension rings for macro photography. Staying true to its philosophy of camera integration, Hasselblad has also introduced digital feedback from the HTS 1.5 to the H3D camera and Phocus software by logging in the metadata of the image files all adjustments of the HTS. On the H3D camera this feedback adds on-line control of the exact tilt/shift movements, and it enables the automatic execution of Hasselblad’s digital lens correction to optimise image quality, eliminating color aberration, distortion and vignetting. When photographers subsequently browse through the metadata, they can see the exact tilt, shift and rotation applied for each shot.
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TOKYO – Nikon Corporation is pleased to announce the introduction of the 50mm single-focal-length lens AF-S NIKKOR 50mm f/1.4G (when attached to a DX-format SLR, picture angle is equivalent to a focal length of 75mm in FX/35mm format).

This latest addition to the NIKKOR lineup features a large maximum aperture of f/1.4, enabling it to be used for easy handheld shooting in dark settings, such as a dimly lit room. It also allows photographers to easily create beautiful large blur effects. The lens’ Silent Wave Motor (SWM) ensures quick, quiet autofocus. Autofocus shooting is made possible with SLR models that do not have a built-in motor, such as the D40 series and D60.
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Tokyo — Nikon Corporation is pleased to announce that production of our NIKKOR SLR interchangeable lenses has now surpassed the 45 million mark.

This year marks the 75th anniversary of NIKKOR lenses, used by photo enthusiasts and professionals throughout the world, and last month (August), Nikon announced that production had reached 45 million units. Indeed, sales are expanding so rapidly that Nikon added five million lenses of that total since 2007.
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Carl Zeiss Presents Compact 85 mm Tele Lens for Rangefinder Cameras

OBERKOCHEN/Germany, 17.09.2008.
The compact tele lens Tele-Tessar T* 4/85 ZM fits perfectly to the popular ZM line of lenses. Thanks to its small size, this lens is ideal for portrait and landscape photography. Together with the compact C Biogon T* 2.8/35 ZM, the Tele-Tessar is the perfect equipment for you to travel with, providing you with fascinating possibilities. Despite its compact design, the image quality of the Tele-Tessar T* 4/85 ZM is by no means inferior to that of other lenses in the ZM line. The lens is almost distortion-free and features excellent field curvature correction. Its shortest possible distance setting of only 0.9 m ensures maximum diversity of use. Its all-metal mount and sturdy design make it a multi-purpose lens for a wide variety of applications, even in tougher conditions.
Delivery of the Tele-Tessar T* 4/85 ZM is scheduled to begin by the end of the year. Its recommended retail price is at 769 euros (incl. 19% German VAT).

OBERKOCHEN/Germany, 16.09.2008.
The legendary Distagon T* 2.8/21 is now being introduced for SLR cameras with EF, F and K bayonets. Thanks to its excellent performance, this modernized version from the former Contax system sets new standards in this focal length class. “The outstanding correction of chromatic aberration enables photos without color fringes even in high-contrast light conditions”, says Martin Klottig, Marketing Manager, Carl Zeiss Camera Lens Division. “Even at full aperture, the floating element design ensures optimum edge-to-edge image quality over the entire focusing range. And even in difficult light conditions, the new Distagon provides excellent results thanks to its T* coating, optimum reflection reduction and exceptional chromatic correction.”

The shortest possible distance setting of only 0.22 m makes the lens ideal for impressive perspectives. Typical applications include architectural, journalistic and landscape photography.
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Amstelveen, The Netherlands, 17 September, 2008: Canon today strengthens its line-up of EF-series lenses with the introduction of a new fast aperture prime lens: the EF 24mm f/1.4L II USM. Replacing the EF 24mm f/1.4L USM, the EF 24mm f/1.4L II USM has been completely redesigned to provide an exacting partner lens to Canon’s new EOS digital SLRs, the EOS 50D and EOS 5D Mark II.

(more…)

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Carl Zeiss ZE SLR lenses now also with EF bayonet

16th September 2008

OBERKOCHEN/Germany, 15.09.2008.
Carl Zeiss is expanding its successful line of SLR lenses: ZE lenses with EF bayonet for all analog and digital EOS camera models. As with all EF lenses, the new ZE lenses from Carl Zeiss transfer all information exclusively via electronic contacts. This means that all exposure modes such as programmed auto exposure, shutter priority, aperture priority and manual setting are supported. The camera’s automatic focus confirmation also remains available to an unlimited extent with these manual focus lenses. With digital SLRs, the lens data and all exposure data can also be accessed via the camera’s EXIF file. Even E-TTL flash metering is supported. The first lenses to be available will be the Planar T* 1.4/50 ZE and the Planar T* 1.4/85 ZE in the last quarter of this year. Further focal lengths will be added to the line within the next few months. Recommended retail price of both lenses:

• Planar T* 1.4/50 ZE 579 euros (incl. 19% German VAT)
• Planar T* 1.4/85 ZE 999 euros (incl. 19% German VAT)

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