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Press Release:

Elmsford, NY – October 23, 2009 – Mamiya, synonymous with professional medium format photography for 50 years, announces an entirely new medium format camera body, the Mamiya 645DF. The 645DF delivers exciting advances in core-camera technology, including an innovative new selectable dual shutter system with available flash sync speeds of up to 1/1600 of a second. Designed specifically for use with digital camera backs in the Mamiya 645AF mount, the 645DF is a true open platform camera system, compatible with digital backs from Leaf, Mamiya, Phase One, and Sinar.

The photographer can now select the best shutter for the conditions — either the integral focal plane shutter, which can be used with any of 15 existing Mamiya 645AF system lenses, or the photographer can choose to use one of three new lenses containing an in-lens leaf shutter for high-speed flash sync.

Combining 35mm handling ease and speed with an available image capture area nearly 3 times larger, the Mamiya 645DF is a full-featured camera utilizing comprehensive digital controls and LCD displays, and featuring 19 custom settings for creative, personalized digital photography.

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Press Release:

United Kingdom / Republic of Ireland, 20 October 2009 – Canon today announces the launch of the new EOS 1D MARK IV – a high-speed, professional Digital SLR (DSLR) camera designed to empower photographers to capture split-second moments in high resolution, under the most challenging of conditions. Ideal for shooting action, sports, news events and wildlife photography, the Canon EOS 1D MARK IV delivers speed, power and high-resolution images, creating the perfect camera for photographers who require reliability in fast-paced, high-pressure situations. (more…)

Press Release:

With the release of the new H4D-60, the first H4D camera and most recent addition to the Hasselblad H System, Hasselblad marks the beginning of a new chapter in the history of medium format DSLRs. The H4D-60 will feature True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals.

As part of the celebration honoring the first manned lunar landing and the first lunar photography, camera manufacturer Hasselblad is announcing another first, the launch of the H4D camera series. The first model in the new series is the H4D-60, featuring a 60 Megapixel medium format sensor. (more…)

Press Release:

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the PENTAX K-x, a new lens-interchangeable digital SLR camera. This new model combines solid photographic performance with a wide array of advanced features, including Live View function and high-quality movie recording, extending high-quality digital SLR photography to all users. Its compact, lightweight body also enhances portability and maneuverability, making it ideal for many different photographic occasions.

The K-x design is based on the PENTAX K-m, an entry-class digital SLR camera launched in October 2008 that early on gained popularity for its compact, lightweight body and simple, user-friendly operations. With the addition of a newly designed CMOS image sensor and an upgraded high-performance imaging engine, the K-x offers outstanding photographic performance at nearly the same level as upper-class models. This includes high-resolution, fine-detailed images delivered by approximately 12.4 effective megapixels, super-high-sensitivity photography and high-speed continuous shooting. The K-x also features an array of advanced functions, including Live View shooting and movie recording. It also provides a pair of handy functions designed to produce highly personalized images with great ease: an upgraded digital filter function to accommodate more sophisticated image processing, and a new cross process mode to produce unexpected, eye-catching finishing touches with unique, intriguing colors. The K-x is not only the perfect camera for first-time digital SLR camera users, but also serves as the ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX will also launch the smc PENTAX-DA L 55-300mmF4-5.8ED super-telephoto zoom lens as part of the K-x Twin Lens Kit package. This zoom lens was designed to be lightweight without compromising the exceptional optical performance common to all PENTAX lenses, making super-telephoto photography easier and smoother for K-x users.

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Press Release:

Osaka, Japan - Panasonic today announced that it has introduced its newest addition to its LUMIX G Micro System line-up of advanced digital interchangeable lens system cameras based on the Micro Four Thirds system standard. The new LUMIX DMC-GF1 debuts as the world’s smallest and lightest system camera with built-in flash. The DMC-GF1 features an elegant, compact flat body and combines great performance with ultimate operating and shooting ease. Furthermore, it effectively optimizes the advantages of a system camera to assure outstanding image quality. The new camera is capable of recording vivid still shots, as well as smooth, beautiful motion pictures. It also features the advanced AVCHD Lite movie for recording extended HD movies, networking with other AV devices and recording in the Motion JPEG format for greater compatibility with PCs.

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Press Release:

Sleek Stylish EX-Z280 and EX-Z33 Feature Easy Mode for Novice Users & Photo Enthusiasts

DOVER, NJ — AUGUST 31, 2009 — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., is proud to announce the release of two new digital camera models today, the EXILIM Zoom EX-Z280 and EX-Z33. The newly designed EXILIM Zoom EX-Z280 and EX-Z33 are the ideal cameras for new comers to digital photography or families seeking a second or replacement camera. Both models feature modernized features and improved image processing that simplify capturing images of family, friends, special events, holidays and everything in between with ease.
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Press Release:

United Kingdom / Republic of Ireland, 1 September 2009: Canon today unveils the EOS 7D digital SLR camera – a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual “DIGIC 4” processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second – without the need for additional accessories. Impressive technologies are matched by excellent build-quality designed with the photographer in mind – to create a whole new photographic experience.

During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs. Commenting on the creation of the EOS 7D, Mr Uchidoi, Group Executive of Photo Products Group, Canon Inc. Japan said “We consulted over 5,000 photographers worldwide and asked them what they most wanted to see from a camera. Matching this insight with cutting-edge technology, we were able to develop a camera that truly gives photographers the versatile tool they require to experiment with their images.”
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Press Release:

Norderstedt, August 18, 2009 - Casio Europe GmbH and its parent company Casio Computer Co., Ltd., today announced the addition of two new models to the EXILIM digital camera line-up, the EXILIM Zoom EX-Z450 and EXILIM Zoom EX-Z90. Both are equipped with Intelligent AF, a new function that can detect even a non-human photographic subject, which means it automatically determines the focus and exposure area. The new models also come with a CD-ROM containing graphics that can be used with Dynamic Photo, a unique function for creating composite moving images. With the graphics and Dynamic Photo, users can easily create fun and dynamic images for animated electronic greeting cards and other purposes.
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Press Release:

United Kingdom / Republic of Ireland, 19 August 2009: Canon today announces the launch of the PowerShot G11 digital compact camera, successor to the multi-award winning PowerShot G10, with a host of stunning new features.

Key innovations on the PowerShot G11 include a high-resolution vari-angle LCD screen and greatly improved noise reduction. Canon’s new Dual Anti-Noise System combines a high sensitivity 10.0 Megapixel image sensor with Canon’s enhanced DIGIC 4 image processing technology to greatly reduce noise and increase quality equal to 2-stops. The Dual Anti-Noise System allows photographers to capture full resolution images - using up to ISO 3200 - in difficult low-light conditions. This makes it easier than ever to take stunning low-light portraits or retain the ambient light detail with late-night landscapes. Motion blur can also be substantially reduced.
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Press Release:

Digital Compact Camera Nikon COOLPIX S640

Ultra-fast focus and quick response for versatile picture-taking and beautiful photo

TOKYO — Nikon Corporation is pleased to announce the introduction of the COOLPIX S640. With an ultra-fast autofocus system, a variety of automated shooting functions, and a 12.2 megapixel resolution combined with the quality optics of a precision 5x zoom NIKKOR lens with 28mm wide-angle coverage, the COOLPIX S640 enables photographers to securely capture every moment.

Performance features include ultra-fast autofocus, the fastest start-up time in its class* of a mere 0.7 seconds and a short shutter-release time lag. This level of performance makes it easier to capture once-in-a-lifetime expressions with just the right timing.
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