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Press Release:

Sony Corporation today announced that it has launched a new type of lithium ion secondary battery that combines high-power and long-life performance, using olivine-type lithium iron phosphate as the cathode material. Shipment commenced in June 2009.

The Olivine-type lithium iron phosphate used in this new battery is extremely suited for use as a cathode material due to its robust crystal structure and stable performance, even at high temperatures. By combining this new cathode material with Sony’s proprietary particle design technology that minimizes electrical resistance to deliver high power output, and also leveraging the cell structure design technology Sony accrued developing its current “Fortelion series” lithium ion secondary battery line-up, Sony has realized a high power density of 1800W/kg and extended life span of approximately 2,000 charge-discharge cycles.

Furthermore, with this new battery able to charge rapidly, in addition to providing a stable discharge of voltage, it will first be supplied for use in motor driven devices such as power tools, after which its application will be expanded to a wide range of other mobile electronic devices. With lithium ion secondary batteries able to deliver both compact size and high capacity, their usage continues to diversify and grow. By adding this high-power, long-life lithium ion secondary battery to its lineup, Sony will aim to continue to provide batteries optimized to its customers’ requirements, and further strengthen its lithium ion secondary battery business going forward.

Main Features

Press Release:

July 17, 2009 — Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.
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Press Release:

SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories. (more…)

Press Release:

The Sony World Photography Awards 2009 (SWPA 2009) sponsored by Sony Europe with a view to recognizing world’s finest Professional and Amateur photographers was held in Cannes, France from April 14th to 19th in 2009. The event showcased 186 short-listed photographs out of the 64,971 works submitted. On April 16th, the award ceremony was held at the prestigious Palais des Festivals, where the highest honor, the Le Iris d’Or Sony World Photographer of the Year 2009 was announced. Through its sponsorship of the Sony World Photography Awards, Sony aims to support and promote the skills and creativity of photographers around the world. (more…)

Press Release:

OBERKOCHEN/Germany, 15.04.2009.
Carl Zeiss today announced that its Camera Lens Division will extend their successful collaboration with Sony Corporation for a further 5 years. Taking full advantages of their competence both companies agreed to cooperate even closer in developing and commercializing new imaging devices in the future.

As early as 1996, the two global specialists in imaging technology discovered the high potential of a close collaboration. Now, this cooperation has been extended. “The excellent competence of Sony in electronics and sensor technology in combination with the best possible optics for film and video cameras – that is what this partnership stands for”, states Dr. Winfried Scherle, General Manager and Vice President, Carl Zeiss AG, Camera Lens Division. “Numerous outstanding devices are the product of this corporation and there are more to come.”
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Press Release:

LAS VEGAS (PMA #F171), March 2, 2009 – Sony is spotlighting its first digital still camera to feature sweep panorama technology here at the Photo Marketing Association confab. The new HX1 Cyber-shot model can take 224-degree panorama shots in one easy press-and-sweep motion.

It is also the company’s first Cyber-shot camera to use the exclusive 1/2.4-inch Exmor™ CMOS sensor technology. This technology allows it to achieve burst speeds of 10 frames per second at full 9.1 megapixel resolution in continuous burst mode.

Setting it apart from most digital still cameras, which use an electronic shutter to achieve high speed, the HX1 unit has a mechanical shutter that helps reduce distortion when shooting a moving subject.
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Press Release:

SAN DIEGO, Feb. 17, 2009 – Sony today announced five new Cyber-shot® cameras (models DSC-T900, DSC-T90, DSC-W290, DSC-W230 and DSC-H20) that make it easier to take the best pictures without changing settings.

The intelligent auto mode, available on the T900, T90, W290 and H20 models helps “think” for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.

“This camera provides a seamless experience,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot.”
Additionally, intelligent auto mode enhances pictures of faces to capture natural skin tones, identifies when your subject has closed eyes, and helps reduce blur without damaging image quality.
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Press Release:

Cyber-Shot Camera Lets You Share Your Memories in the Moment

LAS VEGAS (CES Keynote), Jan. 8, 2009 – With a focus on making photo sharing easier and more convenient, Sony today introduced the world’s first Wi-Fi® enabled digital camera that uploads photos and videos to Web sites through any public hotspot due to its built-in Web browser.

The new Cyber-shot DSC-G3 digital still camera answers one of the most pressing needs for photo enthusiasts: how to share those amazing photos and video clips of family, friends and events as soon as you shoot. The Cyber-shot camera makes it easy to upload images and video directly to popular photo and video sharing sites wherever a Wi-Fi connection is available.
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Press Release:

LAS VEGAS (CES Booth #14200), Jan. 7, 2009 – Sony put the spotlight on its new 10-inch digital photo frame today at the Consumer Electronics Show. It is the company’s first to offer a super clear LCD and TruBlack technology, which minimizes the reflection on the display and adds more contrast.

The contrast is 15 times sharper and is 13 percent brighter than the company’s previous photo frames. Additionally, Sony announced three more digital photo frames that are designed to display crystal clear images.

“Our digital photo frames make the best centerpiece for your bedside table or home office,” says Koba Kobayashi, director of digital imaging accessories at Sony Electronics. “Their modern, super slim design and intelligent features make them the perfect addition for almost any décor.” (more…)

Press Release:

NEW YORK (PhotoPlus Expo #1018), Oct. 23, 2008 – Sony today unveiled its professional photographer program at the PhotoPlus Expo tradeshow.

Based on synergies between their unique styles of photography and Sony’s line of α (alpha) cameras, Sony hand-selected five professional photographers to be included in its first-ever professional photographe program. These pro-photographers—Andy Katz, David McLain, Christina Mittermeier, Brian Smith and Matthew Jordan Smith—have recently been using the alpha (model DSLR-A900) camera and an assorment of lenses.
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