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Press Release:

October 19, Saitama, Japan - Tamron Co., Ltd., announced that the SP AF17-50mm F/2.8 XR Di II VC LD Aspherical [IF] (Model B005), a fast standard zoom lens featuring Tamron’s proprietary tri-axial Vibration Compensation (VC) mechanism and a fast maximum aperture of F/2.8, has won the Visual Grand Prix 2010 Digital Camera Grand Prix Gold Award. Also, the Tamron SP AF60mm F/2 Di II LD [IF] Macro 1:1 (Model G005), a life-size macro lens realizing a fast maximum aperture of F/2, has won the Visual Grand Prix 2010 Digital Camera Grand Prix Silver Award.

Source

Press Release:

Purchasers can save $25 on a Tamron AF17-50mm VC Zoom and Tamron AF60mm F2 1:1 Macro through the end of the year October 15, 2009, Commack, NY— Tamron USA, Inc announced today a special mail-in rebate offer of $25 on its two newest lenses: SP AF17-50mm F/2.8 XR VC Di II LD Aspherical IF (model B005) and SP AF60mm F/2.0 Di II LD IF 1:1 Macro (model G005). The two new lenses are designed for APS-C size DSLRs and are available in Canon, Nikon and Sony (model G005 only) mounts. The rebate is valid on purchases of these lenses made by US residents at an authorized Tamron USA retailer from 10/15/09 through 12/31/09.

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Press Release:

Groundbreaking high-speed, high-definition f/2.8 standard zoom features Tamron’s Vibration Compensation (VC) image stabilization mechanism

September 1, 2009, Saitama, Japan— Tamron Co., Ltd. announced the release of the SP AF17-50mm F/2.8 XR Di II (*1) VC LD Aspherical [IF] (Model B005NII), a high speed f/2.8 wide-to-moderate-telephoto zoom lens designed exclusively for Nikon-mount digital SLR cameras with smaller sensors. Featuring Tamron’s proprietary tri-axial Vibration Compensation (VC) mechanism that minimizes the effects of handheld camera shake, the lens will be available starting on September 17, 2009 in Japan. Tamron plans to introduce the lens in a Canon mount version shortly after the new Nikon mount version with built-in motor hits the market.

The new SP 17-50mm F/2.8 XR Di II VC covers the very popular 17-50mm focal length range (equivalent to 26-78mm in the full-frame 35mm format making it extremely versatile. Its wide aperture and outstanding performance provide practical advantages in low-light shooting and aesthetic image control, thereby enriching the user’s range of creative expression. The new lens delivers impressive sharpness and striking contrast over its entire focal-length and aperture range, and at its maximum aperture of f/2.8 it produces beautiful images enhanced by shallow depth of-field, and smooth, natural transitions in out-of-focus areas of the image (i.e. excellent bokeh.) The new lens is equipped with Tamron’s proprietary Vibration Compensation (VC) image stabilization mechanism, which controls the effects of camera shake in three planes. VC provides more opportunities for sharp hand-held photography at the slow shutter speeds needed when shooting in low-light conditions (e.g. night or indoor scenes) dramatically enhancing the user’s level of photographic freedom.

Press Release:

Mr. Morio Ono, of Tamron Co., Ltd., announced that the company will launch a life-size macro lens for APS-C size format SP AF60mm F/2 Di II LD [IF] MACRO 1:1 (Model G005NII) for Nikon (with Built-In AF Motor).

Date of Launch (in Japan): July 30, 2009   (more…)

Press Release:

The SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), covering an equivalent angle of view of 93mm when converted to the 35mm format and boasting a maximum aperture of F/2.0-one stop faster than the F/2.8 maximum aperture found on conventional macro lenses in the same class-is a fast life-size macro lens that delivers dramatically attractive blurred background effects.

Macro lenses are interchangeable lenses that have been specially designed for close-up photography. With a macro lens, even a small object can be photographed at a size that fills the whole image area. Macro lenses can be used for nature photography, such as plants and insects. They can also be used for close-up photography of familiar items such as jewelry and other small objects. In addition to its close-up capabilities, the new Tamron SP AF60mm F/2 Di II MACRO 1:1 can also be used for portrait photography, making good use of the attractive blurred background that is a feature of the fast F/2.0 maximum aperture lens. The lens also excels in situations where light is low, such as indoors or at dusk. All in all, this is a high performance lens that can be put to good use in a wide variety of situations. (more…)

Press Release:

Mr. Morio Ono, of Tamron Co., Ltd., announced that the company will launch an ultra wide-angle zoom lens for APS-C size format SP AF10-24mm F/3.5-4.5 Di II LD Aspherical [IF] (Model B001) for Sony and Pentax.

Date of Launch (in Japan): June 12, 2009

B001 Lens Technology

First-ever Ultra Wide-angle10-24mm Focal Length Range

This ultra wide-angle zoom lens for digital SLR cameras, with the first-ever focal length range of 10-24mm—the 35mm equivalent of 16mm ultra wide-angle to 37mm semi-wide-angle—is a perfect tool for creating dramatic landscape, cityscape, and seascape imagery. At the ultra wide-angle setting, you’ll be able to capture vistas beyond what the eye can see. At the semi-wide-angle setting, you’ll capture scenes with angles of view almost as spectacular. Building on Tamron’s existing ultra wide-angle zoom lens (11-18mm F/4.5-5.6), this versatile lens expands the focal length range and enhances the maximum aperture—in a lightweight, compact form.

Large-aperture Glass-molded Aspherical Lens Elements Deliver High-Quality Imagery

The optical system within this zoom lens uses three large-aperture glass-molded aspherical lenses, as well as three hybrid aspherical lenses, which minimize spherical aberrations, coma, and distortion. This lens has earned its place within Tamron’s SP (Super Performance) series.

Minimum Focusing Distance of 0.24m Across Zoom Range

The close focusing capability of this lens lets you capture images with an exaggerated perspective at the 10mm ultra wide-angle end or shoot with a maximum magnification ratio of 1:5 at the 24mm semi-wide-angle setting. You will enjoy the freedom of creating close-ups at the minimum focusing distance of 0.24m throughout the zoom range.
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Press Release:

New Website Design Brings Tamron’s Wealth of Resources and How-To Info to Top of Site Making Navigation More Functional Than Ever

May 1, 2009, Commack, NY—Tamron USA, Inc. announced the re-launch of its website designed to make the navigation of its wealth of learning materials and access to product information easier for new and returning visitors. The revamped site, designed by Skylar Designs, Inc. and managed by an internal webmaster, was launched April 30th. Tamron’s current website was launched approximately 18 months ago and has consistently seen over 100,000 unique visitors a month and has a low bounce rate and a healthy percentage of new versus returning visitors. The new design will surely make the bounce rate even lower and realize significant growth as returning visitors come back on a regular basis to seek out new posts.
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Press Release:

Tamron Co., Ltd (Headquarters: Saitama City; President and CEO: Morio Ono) announced the development of a 55X ultra high magnification zoom lens equipped with an optical vibration compensation mechanism. The new product is an epoch-making surveillance camera lens that opens up a whole new world in the security/surveillance field as it boasts an ultra high zoom power of 55X and a 330mm ultra telephoto focal length in a compact body that fits nicely in small housings, as well as the capability to reduce vibration with its state-of-the-art built-in optical vibration compensation mechanism.

Development Concept

The market for ultra high magnification zoom lenses has so far been limited to special applications such as border monitoring and surveillance at airports, harbors and coastal areas. However, there is a potential market for those lenses for applications at large-scale commercial establishments and highways. (more…)

Press Release:

Tamron (Headquarters: Saitama City; President & CEO: Morio Ono) announced that it will launch a new marketing strategy for its series of lenses for megapixel surveillance cameras under of the new slogan “Flat-Field Mega Pixel Lens Series” in order to better appeal the high performance characteristics of the lenses that ensure megapixel resolution over the entire image field. (more…)

Press Release:

March 24, 2009, Commack, NY—Tamron Co., Ltd (Mr. Morio Ono, President), a comprehensive manufacturer of optical products with its head office in Saitama City, Japan, announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors(1) that offers a fast maximum aperture of F/2.0.

The SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), covering an equivalent angle of view of 93mm when converted to the 35mm format(2) and boasting a maximum aperture of F/2.0—one stop faster than the F/2.8 maximum aperture found on conventional macro lenses in the same class—is a fast life-size macro lens that delivers dramatically attractive blurred background effects.

The new life-size fast macro lens from Tamron is expected to be made available in mounts for Canon, Nikon (with built-in AF motor) and Sony. Price and launch schedule will be announced at a later date.
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